Case Studies / Air Pro
How Air Pro Heating & Air Conditioning Generated 1,500+ Leads at $54.45 Per Conversion With Google Ads
From inconsistent calls and rising costs… to a predictable lead flow with controlled cost per acquisition.
(Before Working With Us)
The Situation (Before Working With Us)
Air Pro Heating & Air Conditioning was already running ads…
But results were inconsistent.
- Leads were fluctuating
- Cost per lead was rising
- No clear understanding of what was working
Some campaigns would perform…
Then suddenly drop.
There was no stability. No predictability.
Problem
The issue wasn’t budget.
It was poor structure and lack of optimization.
- Campaigns were not segmented by service
- Keywords were too broad and unqualified
- No proper conversion tracking setup
- Optimization was based on clicks, not leads
They were spending… but not scaling.
We Did
What We Did (The System We Implemented)
We rebuilt the account from a performance standpoint.
Service-Based Campaign Structure
Split campaigns by high-intent services:
- AC Repair
- AC Installation
- Heating Services
Focused only on keywords that drive calls
Conversion Tracking Fix
- Implemented accurate call + form tracking
- Eliminated low-quality conversion actions
- Optimized campaigns for real leads
Targeting & Keyword Optimization
- Removed wasteful traffic
- Focused on “near me” and high-intent searches
- Added negative keywords to reduce irrelevant clicks
Smart Budget Allocation
- Shifted spend to top-performing campaigns
- Cut underperforming segments fast
- Scaled only what was converting
The Results
- Consistent daily lead flow
- Improved lead quality and intent
What
Changed
for the Business
Guaranteed Booked Jobs Changed for the Business
- Before:
- Unpredictable lead flow
- Wasted ad spend
- No clarity on performance
- After:
- Stable and scalable lead generation
- Controlled cost per lead
- Clear visibility into what’s driving results
Why
This
Worked
Most advertisers focus on traffic.
We focus on conversion efficiency and intent.
Every decision was based on:
- Which keywords bring leads
- Which leads turn into real customers
- Where to scale without increasing cost
That’s how you control cost and increase volume at the same time.
Similar Results?
If you’re running an HVAC business and struggling with high costs or inconsistent leads…
We’ll show you how to fix it and scale profitably.
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