Case Studies / Roof Call Now
How Roof Call Now Generated 229 High-Intent Roofing Leads at $106 Per Conversion Using Google Ads
From inconsistent inquiries and wasted spend… to a steady flow of qualified roofing leads ready to book.
(Before Working With Us)
The Situation (Before Working With Us)
Roof Call Now was running ads…
But the leads weren’t consistent.
- Some days had inquiries…
Other days were completely dry
Cost per lead was unpredictable
Lead quality was inconsistent
- No clear system to scale results
They were getting leads… but not the right ones.
Problem
The issue wasn’t demand.
It was poor targeting and lack of intent focus.
- Campaigns were too broad
- Low-quality keywords were eating budget
- No proper filtering for high-intent searches
- No clear optimization strategy
They were paying for traffic… not buyers.
We Did
What We Did (The System We Implemented)
We rebuilt the campaigns around intent and conversion quality.
High-Intent Keyword Targeting
Focused on:
- “roof repair near me”
- “roof replacement near me”
- “emergency roofing services”
Removed low-intent and research-based searches
Campaign Restructure
Segmented by core services:
- Roof Repair
- Roof Replacement
- Emergency Roofing
Aligned ads with exact search intent
Conversion Optimization
- Prioritized phone call leads
- Improved landing page messaging
- Reduced friction to increase call volume
Cost Control & Scaling
- Cut underperforming keywords fast
- Shifted budget to high-converting segments
- Scaled campaigns without increasing CPA
The Results
- Consistent lead flow from high-intent searches
- Improved lead-to-job conversion rate
What
Changed
for the Business
What Changed The for The Business
- Before:
- Unpredictable leads
- Low-quality inquiries
- Wasted ad spend
- After:
- Consistent high-intent leads
- Better conversion into booked jobs
- Controlled and scalable cost per lead
Why
This
Worked
Most campaigns chase volume.
We focused on buyer intent.
Every optimization was based on:
- Search intent
- Lead quality
- Conversion likelihood
That’s how you generate fewer but better leads… that actually turn into revenue.
Similar Results?
If you’re running a roofing business and struggling with poor-quality leads or rising costs…
We’ll show you how to generate high-intent leads consistently.
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